But, I was told that's the way the advertising business works. Trust us. We are the experts. So I did. My bad.
I got a bunch of overpriced brochures, trade show booth, etc. Thank God there was no website to build. All of their great aggregated marketing wisdom was met with a collective yawn by the marketplace and I was expected to pay the agency bills in full... of course.
You've Got To Be KiddingNow here's the maddening part. They designed a logo, which was explained to me in its full artistic splendor and I of course was paying extra to get a "high-end, custom" logo. Well, a few months later I get a letter from an attorney at Gillette, Inc., the razor people. Turns out my logo is an exact copy, I mean a freakin' exact copy of theirs. I called the agency and asked if the designer happened to get his "unique" idea for me while he was shaving that morning.
I got a bunch of mumbling like I was talking to Popeye and then I actually had to ask them what they were going to do about it. They didn't even offer to make it right until I pushed it.
No Free RidesSo over the years I've looked for a better model. It's not a popular model among other agencies, because we actually tie our future fortunes to yours. We get paid for delivering revenues, not for delivering ideas.
I like it. I like having my interests directly tied to the best interests of my clients. I think you'll like it too.